Eine interessante Einführung in MySpace, Ruppert Murdochs 580 Millionen-Dollar-Wette auf die soziale Zukunft des Internets:
«News Corp. has been spinning deals with iTunes, two-minute mobisodes of Prison Break, and download agreements with terrified local affiliates. But none of that answers the question that gnaws at Rupert Murdoch and moguls everywhere: Without the old network certainties, who or what will perform the essential function of a media company – that is, grab and hold attention on an industrial scale? MySpace offers an answer.»
in Wired: His Space
Mehr zu MySpace:
BusinessWeek: News Corp.’s Place in MySpace
BusinessWeek: The MySpace Generation