Eine interessante Einführung in MySpace, Ruppert Murdochs 580 Millionen-Dollar-Wette auf die soziale Zukunft des Internets:

«News Corp. has been spinning deals with iTunes, two-minute mobisodes of Prison Break, and download agreements with terrified local affiliates. But none of that answers the question that gnaws at Rupert Murdoch and moguls everywhere: Without the old network certainties, who or what will perform the essential function of a media company – that is, grab and hold attention on an industrial scale? MySpace offers an answer.»

in Wired: His Space

Mehr zu MySpace:

BusinessWeek: News Corp.’s Place in MySpace

BusinessWeek: The MySpace Generation