Tom Glocer, CEO von Reuters, sagt, dass die Medienindustrie zur Zeit umgewälzt werde, da immer mehr Leser ihre eigenen Inhalte im Netz veröffentlichen. Für Reuters sieht er drei Herausforderungen:

1. «That we employ real experts who understand the dynamic of this market – what’s really going on
2. That we build on and take forward our services – mixing together professional content with insightful amateur material
3. And finally, that we continue to place high value in old media skills like writing and editing, because these are always going to be important.»

in FT.com: Ask the expert: Should old media embrace the new?