Napster/Bertelsmann Q&A

Medien / Netzkultur

Vor 4 Jahren hatte Bertelsmann 80 Millionen Dollar in Napster investiert, um den Filesharing-Dienst in eine legale Musikbörse umzuwandeln. In der Folge verklagten grosse Plattenfirmen Bertelsmann auf 17 Milliarden Dollar Schadenersatz. Bis heute ist der Ärger noch nicht ausgestanden.
Ein Sprung zurück in die Vergangenheit mit der Wayback-Machine bringt ein FAQ-Dokument zum damaligen Napster/Bertelsmann-Deal wieder ans Tageslicht:


archive.org: Napster/Bertelsmann Q&A
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Napster/Bertelsmann Q&A
Napster’s alliance with Bertelsmann has a lot of people talking. Over the last few days we’ve received some terrific feedback about Napster moving forward. We’ve also heard some concerns, which for the most part seem based on false or speculative information. We’ve put together answers to some of the most frequently asked questions about the future of Napster as a community and as a business.
Why are you doing this?
The reasons are simple. We want to ensure the continued growth of the Napster Community and we want Napster to realize its full potential. In order to achieve these goals, we need cooperation from the major record labels, music publishers, independent labels, artists and songwriters. Up to this point, we had been unable to successfully gain cooperation from the major recording companies. Bertelsmann will help us reach an acceptable solution with the labels and publishers that will allow us to compensate artists, resolve the legal dispute and grow our service to meet the needs of our expanding user base in a manner that is consistent with Napster’s values.
Does Napster still support MP3 file sharing?
Absolutely. Napster is synonymous with MP3 file sharing — it’s what we know and love. And we will continue to fight for your right to exchange MP3 and WMA files through the use of our software. Bertelsmann understands and appreciates that MP3 file sharing is at the core of Napster.
Has Napster „sold out?“
No. We strongly believe that this alliance with Bertelsmann is an important next step for Napster. Napster is a business, and as such, we are taking steps to establish a business model, create value for our users and push the limits of our technology. For months, we’ve been explicit about our goals to settle the complex and costly legal battle that we’re currently involved in. Bertelsmann provides us with a very real opportunity to move forward. They’re our first major media company ally, and together we’re going to work to bring the other recording companies and music publishers to the table as well. As we move into the future, we hope that you will not focus on speculation, but facts and our actions. Stay tuned, we trust you will not be disappointed.
Will there be a fee to use Napster?
Yes and no. For the moment the Napster experience will remain exactly the same while we figure out the best way to structure an enhanced membership service and try to gain acceptance from other major recording and publishing companies. In the coming weeks, we will be asking you for your input to help us define exactly what this evolved service will be. Once we have come up with what we feel is the best solution — based in part on your feedback — we will announce our plans on our website and through the Napster software. We are confident that we can devise a system that will make everyone happy — Napster users, artists and songwriters, as well as record and publishing companies. Our commitment to you is that once we have the system set, we will always make sure that the community knows exactly where the money is going.
Will Napster continue to offer a free service?
Yes! We are committed to creating a system in which users can choose to participate without paying any money. We realize that Napster is nothing without its user community — you make us what we are. However, for a small membership fee we feel that we can facilitate an enhanced service that you’ll find even more valuable and that will allow us to generate revenues to be able to make payments to artists and songwriters for music files that our users share with each other. We are working with Bertelsmann and other potential allies in an effort to work out the details of how all this will work and we will, of course, keep you fully informed as details become available.
Does this mean the legal battle is over?
Napster still believes that person-to-person non-commercial file sharing is legal, and we are still fighting for your right to share music on the Internet. This deal does not mean the legal battle is over. The lawsuit brought against Napster by the RIAA has not been dropped. But, our ability to negotiate a deal with Bertelsmann, which owns BMG (one of the five major record labels represented by the RIAA in the lawsuit against us), proves that there is considerable common ground. The courts will almost definitely have an opportunity to weigh in on the legality of file-sharing copyrighted works. However, the deal with Bertelsmann indicates that Napster might be able to reach an agreement with the other record labels, regardless of the court’s decision.
Who will be in control of Napster?
Napster is a privately held independent company and we will continue to make business decisions as such. Our deal with Bertelsmann does not change the ownership of Napster. Bertelsmann has given us a loan, and we have given them an opportunity to buy some shares in the company at some time in the future. Napster’s current management will continue to run the company.
What is the time frame for these changes?
No changes will take place immediately. During the next several months, we will be working with other major labels, music publishers, independent labels, artists, songwriters and other interested parties to gain acceptance for our membership-based service and we will be developing the technology that will enable us to evolve in that direction. Our goal is to make this process transparent. We will announce any and all changes well before they occur.
Will Napster feature only BMG artists?
Absolutely not. Napster enables users to share music files of artists on any number of labels, artists without record labels, live recordings, etc., and that is NOT going to change.
How will this help artists to be paid?
The revenues brought in by the membership-based service will enable artists to be paid, whether they are on a major label or not. The formula that will be used to divide up the funds to be paid to artists, songwriters and others will be announced by the time the new model is implemented.
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1 Kommentare

  1. Middelhoffs Rückkehr

    Oder: KarstadtQuelle goes New Economy? Bei Bertelsmann war Thomas Middelhoff seinerzeit gefürchtet für die Gnadenlosigkeit, mit der er versuchte, das westfälische Familienunternehmen in die Internet-Ära zu beamen. Großartige Deals wie die früh er…

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