New Napster


NY Times: It’s Back. But Can the New Napster Survive?
„Roxio must figure out a marketing strategy that exploits the rebel spirit of Napster, while luring customers willing to pay for digital music. That is no easy prospect, considering that Napster’s most loyal customers are equally committed to receiving unlimited free music. As Justin Cable, an analyst at B. Riley & Company, pointed out: ‚Freeloaders are not Roxio’s target customer.'“