„There really is so much to learn because all of popular culture is displayed in search terms: music, movies, books, what kids like, what adults like,“ said Aaron Schatz, who writes the Lycos 50 Daily Report. „It really is a good way to tell what people are interested in.“
Wired News: Web Searches Take Cultural Pulse
Google: 2002 Year-End Zeitgeist
Lycos: Lycos 50 with Aaron Schatz
Yahoo!: Buzz Index – Leaders Summary