Yaya und das Advergame


„YaYa builds Internet games for advertisers. Delivering addictive, engaging content, YaYa’s branded games hold the key to unlocking the power of the Internet through peer-to-peer marketing. YaYa’s AdverGames are to be played, forwarded and played again…creating a viral chain of advertising and an exciting experience for consumers.“
Fastcompany: Game Theory
„Games are now the fastest-growing segment of the entertainment industry, in excess of 20% a year,“ says Keith Ferrazzi, CEO and president of YaYa LLC, a Los Angeles-based company that builds Internet games for advertisers. „Games are not just about entertainment anymore. What we have here is a new medium that is fundamentally different.“

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