Yaya und das Advergame

Internet

YaYa
„YaYa builds Internet games for advertisers. Delivering addictive, engaging content, YaYa’s branded games hold the key to unlocking the power of the Internet through peer-to-peer marketing. YaYa’s AdverGames are to be played, forwarded and played again…creating a viral chain of advertising and an exciting experience for consumers.“
Fastcompany: Game Theory
„Games are now the fastest-growing segment of the entertainment industry, in excess of 20% a year,“ says Keith Ferrazzi, CEO and president of YaYa LLC, a Los Angeles-based company that builds Internet games for advertisers. „Games are not just about entertainment anymore. What we have here is a new medium that is fundamentally different.“

1 Kommentare

  1. hi,
    ich schreibe eine diplomarbeit zum thema „advergames“. wenn sich jemand auf diesem gebiet auskennt, bzw erfahrungen (uni/beruflich) gemacht hat und diese mir auch mitteilen möchte, wäre ich sehr dankbar!
    cheers,
    tom
    schwatzkopf@hotmail.com

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