I, Cringely | The Pulpit: The Best Revenge. Why the New iMacs Will Be Successful No Matter What They Look Like.
«One thing that Gates told me in that interview was he didn’t understand why Jobs had gone back to Apple at all. „Why would he do that?“ Bill asked. „He has to know that he can never win.“(…)
None of this matters to Steve Jobs. It took me a long time to figure this out, but he is quite content with the status quo. That’s because Steve’s definition of success is different from Bill’s, and from that of most other people in the computer industry. Success to Steve means getting his own way. That’s all. Forget about market share. It’s all about longevity and personal dominance.»